People Profile: James Woods

James is an AV Designer and Project Manager at MiX. He joined the company as an AV Consultant in April 2015 and after just a couple of years as part of the team, James was promoted to AV Associate. James has worked on projects ranging from 10,000 ft2to 100,000 ft2and in a wide range of sectors including financial, legal, government, technology, pharmaceutical and not for profit

Tell us a bit about what keeps you so busy at MiX:

I work with our clients to understand what their AV requirements are when they are moving or refurbishing their office. I then design the AV solution, write the specifications and will often oversee the project management during the construction phase of the project.

How did you find yourself in AV industry?

I got involved in the AV industry through an apprenticeship. I then moved on to working for a large AV provider for over 13 years. After a stint working as AV/IT technical services manager at a large main contractor, I joined the team at MiX.

What do you think the biggest challenges in the AV industry are today?

The projects we work on can be fast paced and getting client sign off on various decisions throughout the project when we need them is something we need to constantly be on top of.  The way people want to work is constantly changing as is the technology required to support those changes. As an AV consultant, I regularly meet with technology providers and manufacturers so that I have the most up to date knowledge.

What do you do to make sure you deliver the best solution for MiX clients?

I must listen to a client about what their business plans are and advise them on what will best work for their specific needs. It’s important not to over engineer a project and to make sure that the client is getting the best solution.

Spill the beans, what do you like about working at MiX?

The senior team has so much experience, but they are very open to new ideas from the rest of the team. There is a real sense of trust which allows you to get on with your job, but the support is there if you need it.

It’s so important to get young people interested in the industry. What skills or interests would you say someone needed if they are looking at becoming an AV consultant?

You need to have a real interest in technology for a start! Project management skills and being good with people are vital as you will be responsible for keeping things on track and dealing with all kinds of different personalities along the way.

With such a busy day job, what do you do to unwind and relax?

My wife and I both love horses so we spend quite a bit of time riding and I compete in Judo competitions